
Posted by Dev at 13:39 9/1/2003.
Not much introduction needed really, it's exactly as it says on the tin. Game have decided to rebrand the Barrysworld service. Here is the e-mail that customers received earlier on today:Greetings fellow greeniesWe will have to wait and see what develops from this but it looks like Barrysworld have completed a deal which will keep them afloat and able to provide us a gaming service long into the future. Good luck to both parties, lets hope it works out.I've no idea what that was about but I'm here to unleash the next stage of our development on you and I thought it was worthy of a memorable introduction.
As I'm sure you're aware we started our fledgling subscription service a few months ago and now it's time to take it to the masses. We did some research in our stores (GAME stores in the UK) and whilst millions of people have heard of GAME it seems, unsurprisingly, the same millions of people have never heard of BarrysWorld. So, whilst BarrysWorld will continue to exist, it'll be part of a bigger overall service called GAME.NET, which will be sold in our stores (and other places too, but more on that later).
You may well understand the implications of selling our service under the guise of a household name in high street stores across the UK. It will start to bring the numbers of players in that the service really needs to thrive. Online gaming in the UK and Europe over the last few years has been an up and down roller coaster experience but at last we have a sound foundation for our service, an easier to use front-end and an excellent market place to show off and sell our wareS (just don't) in.
Some important points to note:
* Want to keep the Green Forums? No problem, it's your choice.
* Existing BarrysWorld Email users can keep their accounts.
* BarryServers, BarryBank and Web Hosting remain unchanged for now (they'll move into the new site eventually).Want to see the new site?
You'll notice that we've attempted to make the site a bit more newcomer friendly, yet we're still retaining all our existing services and therefore the full nerdy depth of the BarrysWorld experience will still be there. It's still early days of course, the site is new and still has stuff to finish but hopefully you'll see where we're going with this.
GAME are continuing to invest in the online gaming service here; we have new FTP tools, Web Chat, League servers, web servers and a wealth of stuff needed to take our new GAME.NET service into the world and it's an exciting time for us, as this opens up a whole new world.
Anyway, I nearly broke into marketing speak there, and I'm sure my voice started to quiver, so I'd better stop here and let you kick the tyres on the new site and then comment/suggest/implore/rant/babble on the forums, should
you feel the urge.Regards to one and all
Ben Lawton
aka TedTheDog
BarrysWorld Co-Founder
GAME.NET Community & Customer Services Bloke
Thanks to Rogue1 for the heads up.
Comments
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14:11 9/1/2003
Rush!
14:27 9/1/2003
:> [ Comment: Report | IP: Logged ]
14:35 9/1/2003
Console gamers will make up a majority of GAME sales, these people are irrelevant to barrysworld and internet gaming. The single player PC gamers who maybe haven't played online games before may see the barrysworld leaflets and get 'online'. Once there I'm sure it won't take them long to realise barrysworld want to charge them for a service that has and will always be available freely elsewhere .
I used to play on mainly Barrysworld servers but I did not miss them when they went, I just clicked on the next lowest pinging server like normal. [ Comment: Report | IP: Logged ]
14:38 9/1/2003
Hence there will be a nice mixtures of newbies and decent players :-] [ Comment: Report | IP: Logged ]
14:41 9/1/2003
Online Multiplayer Gaming
14:48 9/1/2003
If they get more people interested, people who aren't too in-the-know of online gaming, they WILL pay for the service, and that's never going to be a good thing for the gaming scene when more companies realise this and get involved [ Comment: Report | IP: Logged ]
14:57 9/1/2003
Comming to the point that you have to beg is degrading enough, often it doesn't end there, you frequently see 5 little identically dressed twits wearing T-shirts with the "donator's" logo on. I'm sorry I just find that degrading and pathetic.
Don't even try and compare it to professional sponsorship such as footballers logo'd shirts, we aren't talking about millions here, we're talking about £100 plane tickets
Deleting my comments isn't really a concern, as its the deleter they're directed at. [ Comment: Report | IP: Logged ]
Da boss
Inspired Gaming
15:02 9/1/2003
There is a difference between begging and sponsorship. By sponsoring something, in return you get exposure, usually to the sort of target audience you want exposure to.
So what? It's the same thing, just on a much smaller scale. Football club sponsors pay millions to get long-term exposure to millions of people. Clan sponsors pay a lot less to get much less exposure to a small group of people. [ Comment: Report | IP: Logged ]
15:03 9/1/2003
15:10 9/1/2003
15:13 9/1/2003
unicon.cs
15:16 9/1/2003
So why shouldn't games deserve more coverage than pointless boring sports such as Curling and Bowls.. i'm sure there's a bigger gaming community than people interested in such sports.
Oh and back to the point of barrysworld - isn't it only £12 a year? Come on, £1 a month, although I don't pay for it, I don't have any objection to paying just £1 for a first-rate service like barrysworld. [ Comment: Report | IP: Logged ]
15:17 9/1/2003
They do not get anything back from giving money to these beggers, Billy Smart playing a computer game to the point of obsession does not make me in anyway want to purchase a certain hardware brand over any other.
Professional sponsorship is seen by thousands of spectators in the flesh and many millions on television networks. If the money involved was not so big these people would not be degrading themselfs into advertising boards either. BillySmart wearing his cheap Intel T-shirt is seen by nobody except broke Timmy in a dark corner while he's thieving the contents of said manufactuers computer like the pikey he is. [ Comment: Report | IP: Logged ]
Rush!
15:17 9/1/2003
15:18 9/1/2003
gl BW :) [ Comment: Report | IP: Logged ]
Lite
15:18 9/1/2003
As for the sponsorship deal of people begging, I have had one company get in touch with us already and when you are actually asking for sponsorship some places offer it not because they feel obliged to in some way, but generally do feel it will improve their sales. [ Comment: Report | IP: Logged ]
unicon.cs
15:20 9/1/2003
I doubt very much computer games will ever be anywhere near as popular as football - people just will turn their noses up at it and think it's sad. That's fair enough, everyone's entitled to their own opinion and to a degree they're right. As long as they stay clear of our interests without insulting them that's fine/ [ Comment: Report | IP: Logged ]
15:20 9/1/2003
Rush!
15:21 9/1/2003
unicon.cs
15:21 9/1/2003
Lite
15:21 9/1/2003
If this is true then why did Intel back the Intel Masters event? [ Comment: Report | IP: Logged ]
unicon.cs
15:24 9/1/2003
15:26 9/1/2003
15:26 9/1/2003
"Don't even try and compare it to professional sponsorship such as footballers logo'd shirts" [ Comment: Report | IP: Logged ]
15:29 9/1/2003
:] [ Comment: Report | IP: Logged ]
Mel Gibson
UKTerrorist
15:35 9/1/2003
Just like they owned Electronics Botquie(however u spell this bit - you no wot I mean ) for ages but have only recently changed them all to GAME [ Comment: Report | IP: Logged ]
Rush!
15:36 9/1/2003
Rush!
15:38 9/1/2003
15:39 9/1/2003
Rush!
15:40 9/1/2003
Lite
15:42 9/1/2003
15:43 9/1/2003
15:45 9/1/2003
I doubt everglide are well known, admittedly it has been a while since I went mouse mat shopping but I haven't seen any of their products or banners in any shop I've been in.
All of these specialised "gaming mouse mat" manufacturers are destined for the same fate as Razor. A company cannot survive relying on the small market of wanna be pro gamers who think XYZ is going to make them better at a computer game. Your average joe doesn't care what his mouse rolls on, and it is the average Joe that pays the company's wages. [ Comment: Report | IP: Logged ]
Rush!
15:51 9/1/2003
15:56 9/1/2003
15:57 9/1/2003
Lite
16:00 9/1/2003
16:02 9/1/2003
16:24 9/1/2003
Anyway, this is a good thing for gaming, because GAME is a massive store, and it should help bring more people into the community. [ Comment: Report | IP: Logged ]
Lite
16:28 9/1/2003
They have to have a lil cash to even own a computer really. If they see big INTEL signs and see that 'the best' use INTEL machines, etc then they will want INTEL machines.
Proper market research would be needed of course to tell what an 'average joe' is, etc. [ Comment: Report | IP: Logged ]
Rush!
16:29 9/1/2003
That is the precise definition of a household name you monkey. Like Sony is a household name, ppl dont need to know the specs of a sony product, if its got song on it it therefore must be good enough. Its the same with Intel they are a household product, with that annoying intel jingle always on TV ppl see it and think it must be good. They dont need to know the specs... [ Comment: Report | IP: Logged ]
WanadooWolfie
16:39 9/1/2003
Rush!
16:40 9/1/2003
and thats what makes them household names... Its not for the average household consumer to know the specifics of their system all they need to know is "will it run the internet". Same with Sony sound systems, they dont need to know the RMS power output, just whether or not they can play the latest Westlife CD... [ Comment: Report | IP: Logged ]
Sniper's Alley
16:44 9/1/2003
You really think that the millions of marketing agencies/executives that advise/supply/create for these companies don't know their stuff?
Otis - How can you think Intel isnt a house hold name?
You don't know the full marketing strategy behind Game's decision to take Barrys over, or how they plan to develop it, or in what way. [ Comment: Report | IP: Logged ]
Sniper's Alley
16:45 9/1/2003
My point still stands tho [ Comment: Report | IP: Logged ]
Rush!
16:46 9/1/2003
Rush!
16:46 9/1/2003
16:47 9/1/2003
Wrong. Most people know of Intel, less of AMD. EVERYONE knows who Intel are. Go into PC World and count how many PCs are Intel and how many are AMD. People signify Intel to mean 'good' in the world of PCs, cos they're a big organisation and have been around forever. When people go to buy a PC, the salesman will say "This uses an Intel processor, so you know it's good quality and can do all this stuff etc." Have you never noticed how much Intel advertise on TV? Or that when anyone mentions Intel on TV, like Dell, they have to do the little out-take logo thing? People trust Intel. [ Comment: Report | IP: Logged ]
16:53 9/1/2003
I can see intel being a household name yeah, not amd like nick says. Though AMD have good pricing, the chips at the moment produce a lot more heat.
I'd rather get an intel chip right now, although for performance AMD would probably be better. [ Comment: Report | IP: Logged ]
16:54 9/1/2003
16:57 9/1/2003
16:57 9/1/2003
Salesman: This PC comes with a 2.8GHz Pentium 4.
Joe: What does that mean in plain English?
Salesman: It means that it's one of the quickest processors currently available, and can handle all manner of tasks including playing DVDs, running all the latest applications and all the most strenuous games.
Joe: I'll take 28 of them. [ Comment: Report | IP: Logged ]
17:01 9/1/2003
From PC World:
FUJITSU SIEMENS
INTEL PENTIUM 4 2.8GHz PC & 17" MONITOR
£899.00 inc VAT
Inc: Geforce 4, CD-RW and DVD, Win XP and loads of software
The average Joe can afford that easily when it's spread over 50 weeks with low credit. [ Comment: Report | IP: Logged ]
17:02 9/1/2003
joe: so how much is it?
salesman: far too expensive [ Comment: Report | IP: Logged ]
17:02 9/1/2003
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17:03 9/1/2003
17:04 9/1/2003
17:07 9/1/2003
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17:10 9/1/2003
17:13 9/1/2003
So gamers liked AMD's moxy, they liked the performance for price factor - their XP1600+s are like £60 now, which is nice as it will run all the latest games for a low price. It's medium range where Intel is competing. [ Comment: Report | IP: Logged ]
17:15 9/1/2003
17:17 9/1/2003
17:19 9/1/2003
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17:24 9/1/2003
Saviour of UKT
UKTerrorist
17:32 9/1/2003
I know people have said don't compare gaming to football, but it's the same for all sports really.
David Beckham gets sponsored by Adidas, all of a sudden Adidas sales are promoted by thousands of sports wannabes across the globe. But surely anyone interested in sports across the globe will have already heard of Adidas?, so are they getting more exposure?, not really.
However when people see the top athletes promoting certain brands then they feel compelled to go out and buy them so they can be as good as them.
For example, if Heaton suddenly started promoting the Logitech mx500 mouse i imagine a considerable proportion of gamers would feel compelled to get that same mouse. [ Comment: Report | IP: Logged ]
Saviour of UKT
UKTerrorist
17:33 9/1/2003
A year ago barrysworld ran into some troubles and EB bought them out, a while ago Game bought EB. So i assume they also acquired Barrysworld in that deal and have just decided to develop the concept and see if they can make some money out of it. [ Comment: Report | IP: Logged ]
17:45 9/1/2003
g30rg3h
UKTerrorist
17:47 9/1/2003
Lite
17:58 9/1/2003
Real name: g
Email: Click here to email Xero--
-----------------------------------
View profile: Name:
Real name: g
Email: Click here to email Name:
same person? [ Comment: Report | IP: Logged ]
Game2XS.Monkey Magic
18:05 9/1/2003
Saviour of UKT
UKTerrorist
18:06 9/1/2003
18:06 9/1/2003
18:23 9/1/2003
Rush!
18:50 9/1/2003
Thats not the point though Eagle. As long as Intel keep telling ppl their pc has "Intel inside" it doesnt matter if its the, hdd, cpu, whatever. Ppl think Intel are a reputable brand from a huge advertising campaign. You are right AMD aren't seen like that cos they dont do the same advertising... Intel have therefore achieved their goal and go t ppl to buy their products. The persons knowledge of that product is insignificant. [ Comment: Report | IP: Logged ]
19:43 9/1/2003
I can say that most PC's I had dealt with were mainly Intels, however just recently AMD had been selling quite alot because of exposure... The average Joe, telling the Average Sue whos about to buy one, says that he has an AMD (known to him as the store assistant explained that 'this is a cheaper, yet faster machine') and that she should buy one.
Anyway, I digress slightly. [ Comment: Report | IP: Logged ]
19:50 9/1/2003
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